Sometimes the simplest digital product can solve the biggest problem.

When people think about creating digital products, they often think too big. They start talking about writing a 200-page book, recording a 20-hour course, or spending months developing something before they ever make their first dollar.

I want you to consider something much simpler: a checklist.

Yes, a checklist.

Somebody may gladly pay you for a well-organized list of steps that helps them accomplish something faster, avoid mistakes, or remember something important. The value isn't in how many pages you created. The value is in what that checklist helps somebody accomplish.

Why Would Someone Pay for a Checklist?

You might be thinking, "Bishop Al, why would anybody pay me for a list?"

Because people pay for convenience every day.

Suppose you're getting ready to start a business. You could spend hours searching online trying to figure out everything you need to do. Or somebody who has already started several businesses could give you a checklist showing the exact steps they follow.

Which would you rather have?

A good checklist removes uncertainty. Instead of wondering what comes next, the customer has a roadmap sitting directly in front of them.

Start With Something You Already Do

Don't sit down trying to invent a checklist just because you want something to sell.

Look at what you already do.

Maybe you're a real estate investor and have a checklist you use before purchasing a property. Maybe you're a wedding planner and know the 25 things every bride should check 30 days before her wedding. Maybe you're a barber and know everything a new barber needs before opening a shop.

Your checklist might be:

• A business startup checklist
• A home-buying checklist
• A social media posting checklist
• A vacation packing checklist
• A wedding planning checklist
• A new-client onboarding checklist
• A monthly budgeting checklist

The possibilities are almost endless.

Solve One Specific Problem

Here's where I see people make mistakes: they try to put everything they know into one product.

Don't.

Your checklist should have a specific purpose.

"The Complete Business Checklist" is extremely broad.

"25 Things to Do Before Opening Your First Barbershop" immediately tells me what I'm getting and who it's for.

Specific products are easier to understand, easier to market, and often easier to sell.

Don't Just Make a List—Add Your Experience

This is where you can turn an ordinary checklist into something people see as valuable.

Don't simply write:

Get a business bank account.

Add a short explanation about why that step matters.

You might explain what someone should have ready before going to the bank or mention a mistake beginners commonly make.

Now you're not simply giving them a checklist.

You're giving them your experience.

That's something they couldn't necessarily get from a random list they found online.

Make It Easy to Use

A checklist should make someone's life easier, not harder.

Keep the design clean. Organize the steps logically. If something needs to happen first, put it first.

You might organize a longer checklist into sections such as:

• Before You Start
• What You'll Need
• Getting Set Up
• Before You Launch
• After You Launch

That structure helps customers see where they are in the process and what they need to do next.

Make It Look Like a Product

Presentation matters.

A plain sheet of text may contain great information, but professional formatting can dramatically change how customers perceive its value.

Give your checklist a strong title. Add your branding. Use clean formatting. Include instructions if they're needed. You could even add a notes section or additional resources.

You're taking information and packaging it into a product.

That's the difference.

Start Small and Build From There

One thing I want Resell Circle creators to understand is that your first checklist doesn't have to become your entire business.

It can become the beginning of something bigger.

Let's say you create a "30-Point Small Business Startup Checklist."

Later, you could create a startup workbook.

Then an eBook.

Then templates.

Then a video course.

Eventually, those products could become a complete business startup bundle.

It all started with one checklist.

Don't Confuse Simple With Worthless

This may be the most important lesson in this article.

Something can be simple for you and extremely valuable to somebody else.

You've probably developed processes that you don't even think about anymore because you've done them hundreds of times. A beginner hasn't.

You already know what to do.

They don't.

That's where the opportunity is.

At Resell Circle, I want us to stop measuring digital products by how difficult they were to create. Measure them by how useful they are to the person purchasing them.

If a two-page checklist saves someone five hours, prevents an expensive mistake, or gives them the confidence to finally move forward, you've created something valuable.

So look at what you already know.

Find one process.

Break it into steps.

Organize those steps.

Package them professionally.

And put it out there.

Your first profitable digital product might be much simpler than you think.

— Bishop Al
Founder, Resell Circle

 

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