TikTok has updated its Community Guidelines, with the newest guidelines taking effect September 24, 2026.

Before you start deleting videos, avoiding random words, or becoming afraid to talk about your business, I want to break down what these changes actually mean for the way we market Resell Circle on TikTok.

Resell Circle training teaches the platform as a whole. You may use what you learn here on TikTok, YouTube, Facebook, Instagram, Threads, or another platform entirely. But every platform has its own rules, culture, and content style. Something that works extremely well in a long-form YouTube video may need to be presented differently on TikTok.

This guide does not replace your Resell Circle training. It helps you adapt what you've already learned specifically for TikTok.

And before we get into it, I want to give a special thank-you to Talia for bringing these updated guidelines to my attention and helping me work through what they could mean for the way we teach and market on TikTok. Her research started an important conversation about how we can continue sharing Resell Circle while becoming more intentional about the content we create.

First: This Isn't About a List of “Bad Words”

One of the biggest things I want us to stop doing is assuming a violation happened because someone said a particular word.

“I said YouTube.”

“I said link.”

“I said income.”

“So TikTok must not let us say that.”

That's not a reliable way to determine why content was restricted.

The meaning of the entire piece of content matters. Changing a word, intentionally misspelling it, or replacing it with something that means exactly the same thing doesn't fix a problematic message.

Instead of asking:

“What word can't I say?”

Start asking:

“What am I actually communicating to the viewer?”

That distinction matters throughout everything we're about to discuss.

TikTok Rules: The Quick Reference

Let's separate TikTok's rules from the Resell Circle TikTok best practices I'm going to recommend later.

These are not the same thing.

Frauds and Scams

TikTok says it does not allow attempts to scam, trick, or defraud people.

Under its Frauds and Scams policy, TikTok lists prohibited content involving financial scams and fake investment opportunities, get-rich-quick schemes, phishing and identity theft, job and transaction scams, teaching people how to conduct scams or fraud, money muling, multi-level marketing (MLM), fake currency, forged documents, and stolen information.

That policy does not state that TikTok has classified Resell Circle as an MLM, pyramid scheme, scam, or fraudulent business.

We are not going to make that determination for TikTok.

What we can control is how accurately we represent what we're offering.

Commercial Content Disclosure

When you're promoting your own business, your products or services, an affiliate product, or another product, brand, or service from which you may benefit, TikTok requires the appropriate Content Disclosure setting.

That includes promotional TikTok LIVE content.

Using the disclosure doesn't mean you've done anything wrong. It tells the viewer that they're watching commercial content.

If you're promoting something, disclose it.

Original Content

TikTok can make reused or unoriginal content ineligible for recommendation to the For You feed.

That doesn't mean you can't learn from Resell Circle training, use company information, or get inspiration from another creator.

It means you should make the content yours.

Use your voice. Use your personality. Explain what you learned. Show how you use something. Tell the story from your perspective.

Artificial Engagement

Genuine community support is fine.

Artificially manipulating engagement isn't.

Avoid purchased engagement, automated engagement, mandatory like-for-like or follow-for-follow arrangements, generic copied comments, or coordinated activity designed primarily to manipulate numbers.

Support each other because you're actually supporting each other.

AI-Generated Content

TikTok has labeling requirements for certain realistic AI-generated or significantly altered content.

If you're creating realistic AI people, voices, images, videos, or events, pay attention to those requirements.

And regardless of labeling, don't use AI to create fake earnings screenshots, fake testimonials, fake endorsements, or events that never happened.

Harassment and Safety

TikTok doesn't require you to give up your personality.

You can be funny. You can be sarcastic. You can disagree. You can have some attitude.

That becomes a different issue when content crosses into prohibited harassment, threats, doxing, sexual harassment, humiliation, or attacks based on protected characteristics.

Be yourself. Just don't be cruel.

Violations and For You Feed Eligibility

Low views alone do not prove that TikTok gave you a violation.

Content can be removed or restricted for a violation, and some content may remain on your profile while being ineligible for recommendation to the For You feed.

If you think something has been restricted, check what TikTok actually tells you about that content.

Don't let:

“My video only got 200 views.”

turn into:

“TikTok banned the word affiliate.”

Those aren't the same thing.

Resell Circle TikTok Best Practices

Now we're moving away from “TikTok says you must do this” and into “This is how I recommend we market Resell Circle on TikTok.”

That distinction is important.

1. Leave earnings and results claims out of your TikTok content.

We have plenty of other things to talk about.

2. Don't make recruitment or compensation the subject of your content.

Resell Circle members don't simply get paid because another person joins. Earnings come through actual transactions—product sales, affiliate sales, storefront tools, storefront subscriptions, and other purchases within the platform.

Market what actually exists.

3. Show or tell the benefit instead of promising the outcome.

There's a huge difference between describing what a feature does and telling someone what financial result they'll get from it.

4. Talk about the actual products and tools.

Your storefront. Digital products. Physical products. Creator tools. Lead forms. Customer notifications. Affiliate products. Your lifetime link tool. Training. Customer management. The things you're learning and creating.

We have plenty of content.

5. Don't hide that you're an affiliate.

If someone asks whether you may receive a commission from their purchase, answer accurately.

Transparency is better than trying to dance around the relationship.

6. You can explain that Resell Circle is invitation-only.

You can tell viewers where your invitation is. You can show them how to find it. You can explain Guest access accurately.

You don't need to hide the invitation.

7. Don't make every CTA “link in bio.”

Ask questions. Start conversations. Invite people to comment. Find out what they're struggling with. Ask what they want you to demonstrate next.

Give your audience something to do besides click.

8. On LIVE, limit the profile invitation to about once per five-minute loop.

This is our Resell Circle TikTok best practice. It is not a TikTok rule.

You can absolutely tell someone where to find the invitation. We simply don't need to repeat “go to my profile and sign up” every minute.

9. Don't try to outsmart moderation.

If the message is the problem, spelling a word differently isn't going to make it a better piece of content.

Change the message.

10. Make your content worth watching even if nobody clicks your profile.

This might be my favorite one.

If somebody watches your entire TikTok, never buys anything, never joins anything, and never clicks your profile:

Did they still get something useful from you?

If the answer is yes, you're creating content worth watching.

What Does That Actually Sound Like?

This is where I think things become much easier.

We're not trying to take exciting content and turn it into boring compliance language.

We're finding a better, truthful way to talk about the same benefits.

Instead of:

“Make money while you sleep.”

Try:

“One thing I love about digital products is that my storefront doesn't close when I log off.”

We're still communicating an actual benefit of digital products without promising somebody an income result.

Instead of:

“This storefront builds predictable residual income.”

Try:

“The difference with this storefront is it allows me to stack my income, so I'm not starting from zero every month.”

Now we're creating curiosity about the model instead of promising the viewer a predictable financial result.

Instead of:

“Replace your paycheck with this.”

Try:

“I'm building something outside of my regular income because I don't want all my eggs in one basket.”

That's your reason for doing it.

It isn't a promise about theirs.

Instead of:

“You can make $162 every month with only ten subscribers.”

Try:

“This storefront gives me subscription options, so I don't have to build my entire business around one-time sales.”

We're talking about the feature rather than calculating a potential paycheck for the viewer.

Instead of:

“Build subscription-based income and earn from people under you.”

Try:

“Let me show you the different tools available for creators inside this storefront.”

Now we have something we can actually teach or demonstrate.

Instead of:

“Sign up under me and start earning.”

Try:

“You can actually join as a Guest and look around before deciding whether any of these tools are useful for you.”

That's accurate, informative, and gives the viewer room to make their own decision.

Instead of:

“There are seven ways to earn. Join now and start making money.”

Try:

“One thing that caught my attention about this storefront is that it gives creators seven-plus ways to earn in one place. Let me show you what some of them are.”

Having multiple ways to earn is an actual feature of Resell Circle.

We don't need to hide legitimate features.

We simply don't need to turn them into a promised financial outcome.

Instead of:

“Comment INFO to start earning.”

Try:

“Comment STOREFRONT if you want me to show you how this feature works.”

Now the CTA starts a conversation about what you're teaching rather than promising that commenting is the beginning of an income result.

That's the difference I want you to notice throughout all of these examples.

We're not searching for safer words to say the same thing. We're creating better content.

Show or Tell, Don't Sell

If you've already completed our Show and Tell, Don't Sell training, keep using it.

We're not replacing it.

For TikTok, we're simply becoming more intentional about what we show or tell.

Show or tell me why you chose your storefront.

Show or tell me what surprised you about it.

Show or tell me something your previous storefront couldn't do.

Show or tell me how you created a product.

Show or tell me about the product you're excited about.

Show or tell me how a creator tool works.

Show or tell me how you organize your customers or leads.

Show or tell me something you learned this week.

Show or tell me about a problem you had and the tool that helped you solve it.

That's content.

And none of it requires promising somebody a paycheck.

Sell the value of the product, not the possibility of the paycheck.

Adapting Your 5-Minute Loop for TikTok LIVE

You don't need another complete lesson on the five-minute LIVE loop. You already have that training.

Keep the loop. Adapt what goes inside it for TikTok.

Spend most of each loop teaching, demonstrating, answering questions, and talking with your viewers.

Your calls to action can be things like:

“Tell me where you're struggling.”

“What do you want me to show you next?”

“Are you already selling digital products?”

“What's one thing you wish your current storefront did?”

“Drop a 1 if you're completely new to this.”

“Ask me anything about the tool I'm showing you.”

Then, when it's appropriate, give the invitation.

Resell Circle is invitation-only. You can say that.

You can tell viewers that your invitation is in your profile.

You can even show them where to find it.

Once during a five-minute loop might sound as simple as:

“If you want to look around for yourself, Resell Circle is invitation-only and my invitation is in my profile. You can join as a Guest and look around from there.”

Then:

Go right back to providing value.

That's very different from spending the LIVE repeating:

“Link in bio.”

“Go sign up.”

“Click my link.”

“Did you click?”

“Go to my profile.”

Your invitation can absolutely be part of the LIVE.

It just doesn't need to become the LIVE.

If TikTok Flags Your Content, Bring Me the Evidence

If something gets flagged, restricted, removed, or made ineligible for the For You feed, don't immediately decide that a particular word caused it.

Save:

The actual video

TikTok's violation or eligibility notice

Your spoken words

On-screen text

Cover

Caption and hashtags

Relevant comments or pinned comments

The linked destination, when relevant

Then look at the rule TikTok actually cited.

If you believe TikTok got the decision wrong, use the appeal process available to you.

And if you aren't sure what happened, bring it to me.

Want Me to Review Your Content?

I'm LIVE inside our community four days a week for one hour.

If you're worried about a TikTok before you post it, bring it.

If you'd like another set of eyes on your hook, CTA, caption, LIVE approach, or overall message, bring it.

If TikTok has already restricted something, bring the content and TikTok's notice.

I'll be glad to review it with you, tell you what I see, and help you find another way to communicate what you're trying to say.

I don't want members becoming afraid to create because someone heard that TikTok “doesn't let you say” a certain word.

Let's look at what actually happened.

Before You Post

You don't need to memorize this entire blog.

Ask yourself:

Am I showing or telling something real?

Am I accurately describing the product, tool, feature, or business?

Am I showing a benefit or promising a financial outcome?

Has compensation or recruitment become the subject of my content?

Did I use TikTok's Content Disclosure setting when required?

Is this actually my content and my voice?

Did I properly label AI content when required?

Does my CTA fit this content, or am I automatically saying “link in bio” again?

Would everything I'm saying still be accurate if the viewer never earned a dollar?

Would this content still give someone something useful if they never clicked my profile?

The Bottom Line

TikTok's updated guidelines don't mean you need to stop talking about Resell Circle.

You don't need to hide your storefront.

You don't need to hide that you're an affiliate.

You don't need to hide legitimate features of the platform.

You don't need to hide your invitation.

And you definitely don't need to make boring content.

We simply need to become more intentional about how we market on TikTok.

Show or tell the product.

Show or tell the tools.

Teach what you know.

Talk about why you chose something without promising someone else the same outcome.

Use your personality.

Start conversations.

Disclose your commercial content.

And when someone wants to know where they can learn more?

Tell them.

Then go right back to providing value.

Sell the value of the product, not the possibility of the paycheck.

This guide is specifically intended to help Resell Circle members adapt their existing training and marketing practices to TikTok. It is educational guidance, not legal advice, and it does not state or imply that TikTok has classified Resell Circle as an MLM, pyramid scheme, scam, or other prohibited business. TikTok's rules and features can change, so always refer to TikTok's current Community Guidelines and notices within your own account.

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