I love how the Bishop spoke of this this morning, I was just teaching this on my LIVE this morning. Something told me get up and turn that camera on.
This is exactly what I mean when I say:
SELL → LEARN → BUILD → OWN
You do not have to build the whole brand first.
Let’s use this crochet outfit as an example.
SELL: Create one strong sample or mockup. Post it. Talk about it. Open pre-orders. See if people are actually willing to buy it.
LEARN: Now watch what happens. What colors are they asking for? What sizes? Do they want pants, skirts, shorts, sleeves? What price are they comfortable paying? Their questions are market research.
BUILD: Once you have proof, build around what people are already asking for. Set your pricing. Choose your colors. Create your size range. Build your content. Improve your ordering process. Now you are building from real demand instead of guessing.
OWN: When you know what sells, turn it into your own collection, your own brand, your own system, or even a digital product teaching someone else how to do what you learned.
That is the point.
You are not sitting at home spending weeks creating something and hoping somebody wants it.
You are letting the customer help you build it.
Sell first. Learn from the sale. Build from the proof. Then own what works.
Comments
3 Jump to latestI love how the Bishop spoke of this this morning, I was just teaching this on my LIVE this morning. Something told me get up and turn that camera on.
This is exactly what I mean when I say:
SELL → LEARN → BUILD → OWN
You do not have to build the whole brand first.
Let’s use this crochet outfit as an example.
SELL:
Create one strong sample or mockup. Post it. Talk about it. Open pre-orders. See if people are actually willing to buy it.
LEARN:
Now watch what happens. What colors are they asking for? What sizes? Do they want pants, skirts, shorts, sleeves? What price are they comfortable paying? Their questions are market research.
BUILD:
Once you have proof, build around what people are already asking for. Set your pricing. Choose your colors. Create your size range. Build your content. Improve your ordering process. Now you are building from real demand instead of guessing.
OWN:
When you know what sells, turn it into your own collection, your own brand, your own system, or even a digital product teaching someone else how to do what you learned.
That is the point.
You are not sitting at home spending weeks creating something and hoping somebody wants it.
You are letting the customer help you build it.
Sell first. Learn from the sale. Build from the proof. Then own what works.
Oh I like this.