And THAT is another part of my X-Y-Z that I’m paying attention to.
We use the word “community” a lot.
But what actually makes something a community?
Is it simply being a member?
Or is it showing up?
Reading somebody’s post. Leaving a comment. Liking something. Answering a question. Celebrating somebody’s win. Giving feedback when somebody is trying to figure something out.
I’m asking because I’m studying my own analytics right now.
I posted my MY X-Y-Z conversation because I’m genuinely trying to understand where the disconnect is in my business.
And then I started thinking about something bigger:
How many times have I seen somebody else’s post, read the whole thing, learned something from it…and kept scrolling without saying a word?
Probably more times than I realize.
So if I post something and nobody responds, should I automatically assume nobody cares?
No.
People have jobs.
People have businesses.
People have children.
People have their own problems.
People open something intending to come back and completely forget.
We busy. 😂
And I'm learning not to attach emotion to analytics.
A view is data.
A comment is data.
No comment is data too.
But none of those things automatically tell me how somebody feels about me.
At the same time, I think there’s something all of us can learn from this:
If we want community, we have to participate in community.
That includes me.
Maybe I need to comment more.
Maybe I need to answer more posts.
Maybe somebody in here has been wondering why nobody responded to THEM while I was busy wondering why nobody responded to ME.
That’ll preach. 😂
So this isn't a complaint.
It’s an observation.
And a reminder to myself:
Don’t take silence personally. People are living whole lives on the other side of these screens.
But when you DO have a minute?
Like the post.
Answer the question.
Tell somebody congratulations.
Give them the feedback.
Because sometimes that tiny interaction is the thing that reminds somebody:
I want to address one part of this because you previously compared Resell Circle to platforms such as Stan Store, Beacons, Shopify and GHL.
Those platforms can provide tools for selling, communicating, building audiences and even operating communities. But providing the ability to interact is not the same thing as requiring people to interact.
Stan can give members the ability to post, comment and react. GHL can provide community spaces. Shopify can provide reviews, comments and customer-engagement tools. But none of that means another person is required to comment on your post, respond to you, purchase from you or show interest in your product.
Resell Circle is no different in that respect.
Community creates the opportunity for participation. It does not force participation.
A community is a lot like a family. Being part of the same family does not mean every family member talks to every other family member every day. Some relationships become close. Others don’t. People communicate where there is interest, connection, value or a reason to engage.
We cannot require another member to like a post, comment, answer a question or communicate with someone simply because they are both members of Resell Circle.
And that is where analytics can actually become useful instead of personal.
If a post receives little engagement, that does not automatically mean the community has failed or that people have something against the person who posted it. It may mean the subject didn’t connect with that audience at that moment. It may mean the message, presentation, offer or product needs to be adjusted. Or people may simply have been busy and moved on.
That’s business.
If people aren’t interested in one product, create a stronger product. If one message isn’t connecting, improve the message. If one post isn’t getting engagement, test another approach.
The platform can provide the room. It can provide the tools. It can provide the opportunity. But no platform can force another human being to be interested.
Every member ultimately has a choice about what they read, what they respond to, what they promote, what they purchase and who they communicate with.
That’s not a failure of community. That’s individual choice.
Comments
2 Jump to latestAnd THAT is another part of my X-Y-Z that I’m paying attention to.
We use the word “community” a lot.
But what actually makes something a community?
Is it simply being a member?
Or is it showing up?
Reading somebody’s post.
Leaving a comment.
Liking something.
Answering a question.
Celebrating somebody’s win.
Giving feedback when somebody is trying to figure something out.
I’m asking because I’m studying my own analytics right now.
I posted my MY X-Y-Z conversation because I’m genuinely trying to understand where the disconnect is in my business.
And then I started thinking about something bigger:
How many times have I seen somebody else’s post, read the whole thing, learned something from it…and kept scrolling without saying a word?
Probably more times than I realize.
So if I post something and nobody responds, should I automatically assume nobody cares?
No.
People have jobs.
People have businesses.
People have children.
People have their own problems.
People open something intending to come back and completely forget.
We busy. 😂
And I'm learning not to attach emotion to analytics.
A view is data.
A comment is data.
No comment is data too.
But none of those things automatically tell me how somebody feels about me.
At the same time, I think there’s something all of us can learn from this:
If we want community, we have to participate in community.
That includes me.
Maybe I need to comment more.
Maybe I need to answer more posts.
Maybe somebody in here has been wondering why nobody responded to THEM while I was busy wondering why nobody responded to ME.
That’ll preach. 😂
So this isn't a complaint.
It’s an observation.
And a reminder to myself:
Don’t take silence personally. People are living whole lives on the other side of these screens.
But when you DO have a minute?
Like the post.
Answer the question.
Tell somebody congratulations.
Give them the feedback.
Because sometimes that tiny interaction is the thing that reminds somebody:
“Oh. There really are people in here with me.”
I want to address one part of this because you previously compared Resell Circle to platforms such as Stan Store, Beacons, Shopify and GHL.
Those platforms can provide tools for selling, communicating, building audiences and even operating communities. But providing the ability to interact is not the same thing as requiring people to interact.
Stan can give members the ability to post, comment and react. GHL can provide community spaces. Shopify can provide reviews, comments and customer-engagement tools. But none of that means another person is required to comment on your post, respond to you, purchase from you or show interest in your product.
Resell Circle is no different in that respect.
Community creates the opportunity for participation. It does not force participation.
A community is a lot like a family. Being part of the same family does not mean every family member talks to every other family member every day. Some relationships become close. Others don’t. People communicate where there is interest, connection, value or a reason to engage.
We cannot require another member to like a post, comment, answer a question or communicate with someone simply because they are both members of Resell Circle.
And that is where analytics can actually become useful instead of personal.
If a post receives little engagement, that does not automatically mean the community has failed or that people have something against the person who posted it. It may mean the subject didn’t connect with that audience at that moment. It may mean the message, presentation, offer or product needs to be adjusted. Or people may simply have been busy and moved on.
That’s business.
If people aren’t interested in one product, create a stronger product. If one message isn’t connecting, improve the message. If one post isn’t getting engagement, test another approach.
The platform can provide the room. It can provide the tools. It can provide the opportunity. But no platform can force another human being to be interested.
Every member ultimately has a choice about what they read, what they respond to, what they promote, what they purchase and who they communicate with.
That’s not a failure of community. That’s individual choice.